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Privacy Policy

NVLX Labs – www.nvlxlabs.com

Privacy Policy

This Privacy Policy describes how NVLX Labs (“NVLX Labs,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from https://www.nvlxlabs.com (the “Site”).

Collecting Personal Information

“Personal Information” means information that identifies, relates to, describes, or could reasonably be linked with a particular consumer or household. When you visit the Site, we collect certain information about your device and interactions, and information necessary to process purchases. We may also collect additional information if you contact customer support. We collect Personal Information from the sources below:

1) Directly from you

Examples: name, billing and shipping address, email, phone, payment details (processed by our payment partners), account credentials, loyalty program details, reviews, survey responses, product testing feedback, promotion/sweepstakes entries, and your email/SMS opt-ins.

2) Automatically from your device

Examples: IP address, browser type/version, time zone, cookie identifiers, pages/products viewed, search terms, referring/exit pages, and how you interact with the Site. Collected via cookies, log files, web beacons, tags, and similar technologies.

3) Service providers and partners

Examples: analytics providers (e.g., Google Analytics), advertising networks, email/SMS platforms, website hosting, payment processors (e.g., Stripe/PayPal), fraud prevention tools, fulfillment/shipping partners, and customer support tools.

4) Social media and referrals

Examples: information available when you interact with our social accounts (e.g., Facebook, Instagram, Pinterest) or log in/share via social features; information submitted by friends/family when they send you a gift.

5) Order and support information

Examples: products purchased, order totals, transaction timestamps, shipping/tracking, invoices, and communications related to orders or customer support.

Minors

The Site is not intended for children under 13, and we do not knowingly collect Personal Information from children under 13. If you are a parent/guardian and believe your child provided Personal Information, please contact us (see “Contact”) to request deletion.

Using Personal Information

  • Operate, maintain, and improve the Site and our products (including Locs Loading Shampoo and Lush Locs Hair Oil).
  • Process orders, payments, returns, and exchanges; provide invoices/confirmations; arrange shipping and tracking.
  • Provide customer support and respond to inquiries.
  • Detect, prevent, and address fraud, security, or technical issues.
  • Send transactional messages and, with your consent where required, marketing communications (email/SMS).
  • Perform analytics, research, and advertising/retargeting.
  • Comply with legal obligations and enforce our terms and policies.

Sharing Personal Information

We share Personal Information with service providers who perform services on our behalf under contracts that limit their use of your information to the services we request. Examples include:

  • Payments: payment processors (e.g., Stripe/PayPal) receive payment details directly; we do not store full card numbers.
  • Commerce & hosting: platforms and plugins necessary to operate the store and website.
  • Fulfillment & shipping: warehouses, carriers, and logistics partners.
  • Marketing & communications: email/SMS providers, advertising networks, social platforms, and review tools.
  • Analytics & security: tools such as Google Analytics, fraud and abuse prevention services.

We may also share Personal Information to comply with law or legal process; respond to lawful requests; protect our rights, privacy, safety, or property; or in connection with a corporate transaction (e.g., merger, acquisition, financing, or sale of assets).

Behavioral Advertising & Analytics

We use analytics and advertising tools to understand Site usage and deliver relevant ads. For example, we use Google Analytics. Learn how Google uses data at https://policies.google.com/privacy and opt out at https://tools.google.com/dlpage/gaoptout.

You can control interest-based ads here:

SMS/MMS Mobile Messaging (If You Opt In)

By opting into our SMS/MMS program, you agree to receive marketing messages at the phone number you provided. Consent is not a condition of purchase. Message and data rates may apply. Frequency varies. To opt out, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For help, reply HELP or contact support@nvlxlabs.com.

The program is provided “as is.” Delivery may depend on your carrier. We are not responsible for delayed or undelivered messages. If you change or deactivate your number, you agree to opt out before discontinuing use of that number.

Arbitration (SMS Program Only): Any dispute arising from or relating to the SMS program will be resolved by binding, individual arbitration in New York, New York, under the Commercial Arbitration Rules of the American Arbitration Association, with the Federal Arbitration Act governing interpretation and enforcement. Class actions and class arbitrations are not permitted. If a dispute proceeds in court, the parties waive jury trial to the extent permitted by law.

Cookies & Similar Technologies

We use cookies and similar technologies to operate the Site, improve performance, remember preferences, analyze traffic, and support advertising. Types include:

  • Essential: required for core functions (cart, checkout, security).
  • Performance/Analytics: to understand Site usage and improve the experience.
  • Functional: to remember choices (e.g., region, language).
  • Advertising: to deliver and measure ads relevant to your interests.

Most browsers accept cookies by default. You can remove or reject cookies via your browser settings. Blocking cookies may affect Site functionality. Learn more at allaboutcookies.org.

Blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise choices with those parties, use the tools listed above under “Behavioral Advertising & Analytics.”

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data practices when we detect such signals.

Retention

We retain Personal Information for as long as necessary to fulfill the purposes described in this Policy (e.g., to provide services to you, comply with legal obligations, resolve disputes, and enforce agreements), unless a longer retention period is required or permitted by law. You may request deletion as described under “Your Rights.”

Automatic Decision-Making

If you are in the EEA/UK, you have the right to object to processing based solely on automated decision-making (including profiling) when that processing has legal or similarly significant effects. We do not engage in fully automated decision-making that produces such effects. Our fraud-prevention partners may use limited automated processing (e.g., temporary denylists for failed transactions).

Your Rights

U.S. State Privacy Rights (e.g., California)

Depending on your state, you may have the right to request access to, correction of, or deletion of your Personal Information; to opt out of “sale” or “sharing” of Personal Information for cross-context behavioral advertising; and to limit use/disclosure of sensitive Personal Information, subject to legal exceptions. To exercise rights, contact us at privacy@nvlxlabs.com or by mail (see “Contact”). You may designate an authorized agent as permitted by law. We will not discriminate against you for exercising your rights.

EEA/UK Residents

Where applicable, you may have rights under GDPR/UK GDPR, including access, rectification, erasure, restriction, portability, and objection to certain processing (including profiling for direct marketing). Where we rely on consent, you may withdraw it at any time. You may lodge a complaint with your local supervisory authority.

Security

We employ administrative, technical, and physical safeguards designed to protect Personal Information. No security measures are perfect; we cannot guarantee absolute security.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, regulatory, or operational reasons. The “Last updated” date below indicates the effective date of the latest version.

Contact

Questions, requests, or complaints:

Email: privacy@nvlxlabs.com
Support: support@nvlxlabs.com
Mail: NVLX Labs, [Mailing Address], [City], [State], [ZIP], United States

Last updated: September 7, 2025

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© 2025 NVLX Labs Created by Whizzystack Solutions

© 2025 NVLX Labs Created by Whizzystack Solutions